← All Work
Brand & Identity
Shades of Red
Making women's heart-disease risk impossible to overlook
Heart disease presents differently in women, and its risk factors are too often overlooked. Shades of Red addressed that gap in an elegantly physical form: an accordion-fold brochure that unfolds through the full range of heart-disease risk factors affecting women, using the fold itself to give each factor its own moment. The piece demanded end-to-end craft — concept, design, photography, and print production — in service of a message where clarity could genuinely matter to someone's health.
Jay's Role
Creative direction, managing the designer, photographer, and printing process.