Avenues AR — Interactive Viewbook

An admissions book that comes alive in your hands

Avenues needed its admissions materials to embody its identity as an innovative, globally minded school — not merely describe it. Working hand-in-hand with the school's award-winning in-house creative team, the project turned selected pages of the printed viewbook into entry points for interactive AR experiences. A signature technique, perspective-correct miniature video, filmed students and teachers from a high angle against green screen so that tiny, living figures appeared to walk and teach directly on the page. A rotating triangular sculpture presented the same lesson in English, Mandarin, and Spanish, letting families physically turn the school's trilingual philosophy in their hands. Families spent significantly more time with the materials — and the project yielded a lasting lesson: great technology succeeds only when institutions can truly integrate it.